Build custom research modules on top of Outward Intelligence’s comprehensive base survey to capture category/brand specific insights, test strategies, and address unique challenges.
Measure performance on category-specific functional & emotional benefits to identify specific points of opportunity and weakness.
Seamlessly integrate MaxDiff analyses to identify the product feature that are most important to driving consideration, purchase, and loyalty.
Leverage Conjoint analysis to quantify the value and importance of various product features and components to support pricing, sales, marketing, and R&D effort.
Use Van Westendorp price sensitivity modeling to identify the right pricing for products and services.
Cluster customers into targetable groups based on demographic, attitudinal, geographic, and behavioral similarities to more efficiently engage them.
Unpack customer behaviors, habits, and preferences to refine marketing and product roadmaps.
Shopper Insights & Path to Purchase
Optimize omni-channel retail environments by uncovering the attitudes, needs, motivations that drive choice during the purchase journey.
Advertising & Message Testing
Test creative assets & positioning strategies impact on priority KPIs such as saliency and persuasiveness prior to launch.
Concept & New Product Testing
Test new products and service concepts with key customer segments.