Agile Research at Unmatched Speed
The fastest, most flexible way to run quant studies, uncover what's driving change, and know what to do next.
Built by researchers.
Engineered with AI.
A quantitative research platform that combines the speed of self-serve tools with the support of real researchers. AI streamlines survey design, data quality, and analysis - so you get faster, cleaner insights from real people, with experts to help interpret and act on what you learn.
Faster setup, seamless transitions
Programming is accelerated by automation that reduces manual lift and speeds launch. Existing trackers are ingested and rebuilt with matched logic, structure, and mappings - preserving trend continuity and benchmarks.
Learn about agile surveysMore stable, more accurate trends
Sampling adapts dynamically across hundreds of nested quotas to keep composition tight - even in hard-to-control segments. That means more consistent waves and cleaner, more trustworthy trends.
Learn about data collectionReal-time fraud detection & cleaning
Structured and open-end responses are reviewed as they come in - flagging fraud, flatlining, and contradictions instantly. No project delays, no post-field cleanup. No random shifts you can't explain.
Learn about data qualitySmarter insight, not just faster summaries
AI connects the dots across waves to explain what's shifting and why. We surface patterns and drivers, and meaningful change - not just topline summaries - so your team can make real decisions, fast.
Learn about our dashboardReal Humans. Real Data. Real Support.
No synthetic data. No gimmicky AI "insight." No DIY guesswork.
Data from real people
Every response comes from a verified human. No AI-generated answers, no click-farm junk. We use AI to detect and remove fraud in real time because in a world full of bots, only real humans can give you real insight.
Guided by expert researchers
Surveys aren't cobbled together by AI or dumped on clients to figure out. They're built by expert researchers who understand your goals, your audience, and what strong research requires. We manage setup, logic, quotas, transitions - everything. And we stay involved to interpret results, troubleshoot issues, and evolve your tracker as needs change.
Self-serve, but never solo
The dashboard is built for speed and flexibility, with AI surfacing insights that go beyond static charts. But you're never left to figure it out alone. Our researchers are here to help you navigate the platform, interpret what you're seeing, build reports, or just talk through what it means. Real insight comes from the combination of smart tools and smarter humans.
AI does what humans can't
AI helps where it should: verifying sample quality, streamlining programming, surfacing patterns across time and segments. Not replacing researchers - amplifying them.
Traditional research is slow, expensive, and unactionable. Syndicated platforms are fast but shallow. Neither gives you real answers, just a pile of charts.
Seeing change is easy. Explaining it is hard - especially when the answer hides across layers of data most humans can't hold in their head at once.
Outward Intelligence uses AI to connect patterns across your survey: category shifts, use cases, media habits, brand drivers, macro forces, competitive moves. It tests every angle, compares across waves, and pulls signal from complexity - so you don't just see movement, you understand what's behind it, and what matters.
See how different departments use Outward Intelligence
Build brand love
- Identify and describe customers
- Inform creative strategy
- Evaluate the impact of campaigns
Built to Amplify Human Insight, Not Replace It
Our AI handles the complexity - tracking patterns, drivers, and shifts across time - so researchers can focus on what matters most: interpretation, strategy, and impact.
Attribute Change to the Right Cause
Our AI analyzes patterns across demographics, behaviors, and attitudes to identify what's truly driving shifts in brand perception.
Surface Patterns Hidden Across Waves
Automatically detect correlations and trends that would take hours to find manually, connecting insights across multiple survey waves.
Detect Shifts in Brand Choice Drivers
Track how consumer priorities evolve over time and understand which factors are becoming more or less important in purchase decisions.
Track Change Across Every Segment
Monitor performance across unlimited segments simultaneously, with AI highlighting the most significant changes for your attention.
"Outward Intelligence goes beyond traditional tracking. They help uncover what's really driving change, and what to do about it. Their AI surfaces insights we wouldn't have seen on our own, and their team turns those into practical next steps. It's not just support. It's partnership."Kelly MegelSVP of Marketing at True Value
Ready to see Outward Intelligence in action?
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