Expert-Built. AI-Accelerated. Always Adaptable.
Surveys are fully customizable and evolve as new needs emerge - without slowing down delivery.
Customizable to meet all your specific needs
Question Types
Support for open-ended, single select, multi-select, ranks, bi-polar scales, and grids
Qualifiers & Screeners
Set up questions that dictate whether a respondent is exposed to remainder of survey
Segmentation
Custom segmentation questions
Segmentation Typing Tools
Custom typing logic to automatically classify respondents into segments
Custom Routing & Pathing
Send respondents on alternate survey paths based on pre-determined qualifying questions
Image/Video/Audio Stimuli
Support for audio, image, and video stimuli
Modern Design
Optimized for cross-device usage. Intuitive UI to encourage engagement. Minimize respondent fatigue. Control against fraudsters/bots
Seamless Transitions Without Losing the Thread
Transitioning a tracker doesn't have to mean starting over. Outward Intelligence uses AI to ingest existing surveys and replicate structure, logic, question formats, and UI - quickly and precisely. Everything from skip patterns to page layout is matched to ensure the experience stays consistent and trendlines remain intact. No manual reprogramming. No loss of comparability. Just a cleaner, more agile system going forward.
"So much more than just a brand tracker. Any time we have a burning question, hypothesis to test, or advertising campaign to evaluate - we can count on the OI to get the answers in days (not weeks or months)."
Brian Harrison
Marketing Director, Orkin
