Media

The Outward Perspective

Fresh thinking on research, AI, and human insight. Articles, research notes, and ideas on the future of quantitative research.

USA Today

Industry Insights

The News Never Ends. We’re Overwhelmed. Here’s How to Cope

Drawing on new research from Outward Intelligence, this column examines how the nonstop news cycle is overwhelming Americans and eroding trust.

Will Johnson

February 10, 2026

Featured Insights

Forbes

Technology & AI

Here’s How AI Can Amplify Human Intelligence

Outward Intelligence research shows how AI is most effective when it augments human judgment rather than replaces it.

Will Johnson

January 29, 2026

Industry Insights

2026: The Year of Political Pragmatism

Outward Intelligence polling reveals a shift among American voters toward practical problem-solving over ideological purity.

Former Harris Poll CEO Joins Outward Intelligence

Outward Intelligence welcomes former Harris CEO Will Johnson to our leadership team.

Outward Intelligence

November 19, 2025

More from Outward Intelligence

Curated perspectives and standout research shaping the future of quantitative insight.

USA Today

Technology & AI

AI Didn’t Break the Polls. We Did.

Outward Intelligence research challenges the narrative that AI caused polling failures, instead pointing to structural and methodological flaws.

Will Johnson

November 17, 2025

Industry Insights

Americans Love Free Speech Until Someone Uses It

Outward Intelligence polling reveals tensions between abstract support for free speech and discomfort with real-world expression.

How Amir Kanpurwala (BS ’09) Built a Smarter Way to Understand Consumers

Learn more about our co-founder Amir Kanpurwala and how his Stern alumni network supported him in founding Outward Intelligence.

Outward Intelligence

November 4, 2025

Campaigns & Elections

Industry Insights

The Trust Gap in Polling and How to Close It

Outward Intelligence research outlines why public confidence in polling has eroded and what methodological reforms can restore credibility.

Harnessing AI Amid Fearmongering

Drawing on Outward Intelligence research, we argue for the benefits of pragmatic AI adoption grounded in evidence rather than hype or fear.

Brian Tatum

October 9, 2025

Campaigns & Elections

Research & Insights

How AI is Reshaping the Polling Business

Interview with Outward Intelligence Co-Founder Amir Kanpurwala on how AI is transforming polling methodology, speed, and data quality.

Gen Z Doubts Are a Sign of More to Come

Outward Intelligence data shows Gen Z’s skepticism reflects broader shifts in institutional trust that will shape future politics and culture.

Amir Kanpurwala

August 15, 2025

Research & Insights

Staying Ahead of the AI Fraud Arms Race

Learn about advanced AI fraud prevention strategies in survey research, from honey pot questions to behavioral biometrics.

Brian Tatum

August 11, 2025

Research & Insights

How AI is Revolutionizing Every Stage of the Market Research Lifecycle

Learn how AI enhances survey creation, fielding operations, fraud detection, and data analysis in modern market research. Real-world applications and benefits.

Brian Tatum

July 13, 2025

Industry Insights

The Right AI Mindset: It's Not About Replacing Human Thinking

Why the future of AI belongs to experts who can frame problems and guide algorithms.Insights from a conversation with Daryl Morey and MIT's Sendhil Mullainathan

The High Stakes of Rebranding: Lessons from HBO's Latest Move

Outward Intelligence data reveals the risks and opportunities in HBO's rebranding strategy. Read our analysis on protecting brand equity during major transition

Amir Kanpurwala

June 9, 2025

Research & Insights

How GLP-1 Medications Are Revolutionizing Food Consumption Patterns

Research shows GLP-1 medication users are eating less sugar, more protein and vegetables. See the data on how these drugs are transforming food consumption.

Abhish Raghavan

June 3, 2025

Research & Insights

Lunchly: Roasted on Social, Eaten Up by Consumers

Research reveals the disconnect between social media criticism and broader public perception of Lunchly, the influencer-backed lunch kit brand.

The Outward Perspective

The News Never Ends. We’re Overwhelmed. Here’s How to Cope

Featured Insights

Here’s How AI Can Amplify Human Intelligence

2026: The Year of Political Pragmatism

Former Harris Poll CEO Joins Outward Intelligence

More from Outward Intelligence

AI Didn’t Break the Polls. We Did.

Americans Love Free Speech Until Someone Uses It

How Amir Kanpurwala (BS ’09) Built a Smarter Way to Understand Consumers

The Trust Gap in Polling and How to Close It

Harnessing AI Amid Fearmongering

How AI is Reshaping the Polling Business

Gen Z Doubts Are a Sign of More to Come

Staying Ahead of the AI Fraud Arms Race

How AI is Revolutionizing Every Stage of the Market Research Lifecycle

The Right AI Mindset: It's Not About Replacing Human Thinking

The High Stakes of Rebranding: Lessons from HBO's Latest Move

How GLP-1 Medications Are Revolutionizing Food Consumption Patterns

Lunchly: Roasted on Social, Eaten Up by Consumers

How AI is Reshaping the Polling Business

Staying Ahead of the AI Fraud Arms Race

How AI is Revolutionizing Every Stage of the Market Research Lifecycle

How GLP-1 Medications Are Revolutionizing Food Consumption Patterns

Lunchly: Roasted on Social, Eaten Up by Consumers

The News Never Ends. We’re Overwhelmed. Here’s How to Cope

2026: The Year of Political Pragmatism

Americans Love Free Speech Until Someone Uses It

The Trust Gap in Polling and How to Close It

Gen Z Doubts Are a Sign of More to Come

The Right AI Mindset: It's Not About Replacing Human Thinking

The High Stakes of Rebranding: Lessons from HBO's Latest Move

Here’s How AI Can Amplify Human Intelligence

AI Didn’t Break the Polls. We Did.

Harnessing AI Amid Fearmongering

Former Harris Poll CEO Joins Outward Intelligence

How Amir Kanpurwala (BS ’09) Built a Smarter Way to Understand Consumers

Market research that is built for tomorrow

Market research that
is built for tomorrow