Fresh thinking on research, AI, and human insight. Articles, research notes, and ideas on the future of quantitative research.
Drawing on new research from Outward Intelligence, this column examines how the nonstop news cycle is overwhelming Americans and eroding trust.
Outward Intelligence research shows how AI is most effective when it augments human judgment rather than replaces it.
Outward Intelligence polling reveals a shift among American voters toward practical problem-solving over ideological purity.
Outward Intelligence welcomes former Harris CEO Will Johnson to our leadership team.
Curated perspectives and standout research shaping the future of quantitative insight.
Outward Intelligence research challenges the narrative that AI caused polling failures, instead pointing to structural and methodological flaws.
Outward Intelligence polling reveals tensions between abstract support for free speech and discomfort with real-world expression.
Learn more about our co-founder Amir Kanpurwala and how his Stern alumni network supported him in founding Outward Intelligence.
Outward Intelligence research outlines why public confidence in polling has eroded and what methodological reforms can restore credibility.
Drawing on Outward Intelligence research, we argue for the benefits of pragmatic AI adoption grounded in evidence rather than hype or fear.
Interview with Outward Intelligence Co-Founder Amir Kanpurwala on how AI is transforming polling methodology, speed, and data quality.
Outward Intelligence data shows Gen Z’s skepticism reflects broader shifts in institutional trust that will shape future politics and culture.
Learn about advanced AI fraud prevention strategies in survey research, from honey pot questions to behavioral biometrics.
Learn how AI enhances survey creation, fielding operations, fraud detection, and data analysis in modern market research. Real-world applications and benefits.
Why the future of AI belongs to experts who can frame problems and guide algorithms.Insights from a conversation with Daryl Morey and MIT's Sendhil Mullainathan
Outward Intelligence data reveals the risks and opportunities in HBO's rebranding strategy. Read our analysis on protecting brand equity during major transition
Research shows GLP-1 medication users are eating less sugar, more protein and vegetables. See the data on how these drugs are transforming food consumption.
Research reveals the disconnect between social media criticism and broader public perception of Lunchly, the influencer-backed lunch kit brand.