OI CEO in USA Today on the future of polling — learn more!
AI + human expertise for
cleaner, faster, more reliable
quantitative research.
cleaner, faster, more reliable
quantitative research.
Custom Research
Answer any business question with precision and speed
Outward Intelligence helps teams design and execute fully custom studies — from concept tests and pricing work to U&As, segmentations, and trend tracking — built entirely around your goals and timelines.
Why custom research matters
When you need to explore, validate, or size something new, custom research delivers clarity — helping you make smarter, faster decisions with confidence.
Explore new markets and ideas
Link awareness, perception, and intent metrics to actual campaign exposure. Understand how creative, placement, and frequency shape brand and business performance.
Optimize pricing, features, and positioning
Use advanced methodologies like conjoint, MaxDiff, and TURF analysis to identify which features, prices, or combinations drive choice and maximize potential.
Validate big bets
Pressure-test new concepts, messages, or innovations before investment. Understand what resonates, what risks rejection, and where to refine.
Size and forecast opportunity
Combine behavioral, attitudinal, and incidence data to estimate market size, growth potential, and penetration scenarios with confidence.
Custom research without the slowdowns
Legacy firms take months. Self-serve tools can’t handle complexity. Outward Intelligence blends expert design with automation to deliver sophisticated custom research — fast, flexible, and accurate.
Quality insights start with the right audience
Outward Intelligence connects you to verified consumers and professionals around the world, using AI-powered targeting to ensure every response reflects your real market.
Request DemoB2C
Validated consumer panels built from verified demographic and behavioral data. AI rebalances segments in real time for representativeness.
B2B
LinkedIn-verified professionals and domain-matched business audiences. Reach the right decision-makers, not just the right companies.
Global
Field studies in 50+ markets with local validation, translation, and cultural calibration for consistent global data quality.
Reliable insights start with reliable data
Our AI validation and expert quality controls ensure that every datapoint you get is accurate, representative, and actionable.
Relevance
Intelligent sampling
AI monitors quotas and field balance in real time to maintain representation and speed.
Verification
Multi-signal verification
We evaluate structured, unstructured, and biometric signals — from logic and response patterns to open-end quality — to remove bots and inattentive respondents.
Stability
Human oversight
Every project is monitored by experienced analysts who review data integrity, open-ends, and methodology compliance before delivery.
Expert-led from design to delivery
We design, execute, and analyze every custom study — fast, accurate, and fully supported from first question to final readout.
Step 1
Define the question
We work with you to clarify objectives, target audiences, and decision needs. Then we build the optimal research design — from conjoint to segmentation.
Step 2
Program and field.
Our team writes and tests the questionnaire, manages sampling, and monitors fieldwork in real time using AI-powered tools for quality and speed.
Step 3
Deliver insights and guidance
Results stream into your live dashboard. We interpret findings, highlight key implications, and provide recommendations for strategy, innovation, or planning.
