Tracking

Agile tracking for everything that matters.

From brand to ads, reputation to trends — custom surveys and real-time insights give you the flexibility to track what matters most, when it matters most.

Smarter tracking, built for change.

Our AI-powered platform keeps your data stable, your insights fast, and your analysis deeper than a topline.

Real-time Results

Data updates continuously, so you can act in hours, not weeks.

Stable, representative samples

AI manages quotas to eliminate noise from shifting sample composition.

Industry-leading quality control

Proprietary AI validates logical consistency, open-end relevance, and engagement.

Right people, every time

LinkedIn-verified B2B and highly targeted B2C audiences ensure wave-to-wave consistency.

Beyond toplines

Built-in analytics like drivers, SWOT, and perceptual maps reveal the “why” behind changes.

Flexible by design

Keep your tracking consistent while rotating modules like ad testing or pricing at no extra cost.
Expert-guided

Expert support, every step of the way.

Our team partners with you to design smarter surveys, interpret the signals, and deliver insights that drive action.

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Research design support

Experts guide setup, audience selection, and cadence.

Quality oversight

Humans review edge cases flagged by AI for trusted data.

Consultative delivery

From toplines to training sessions, we help you tell the story behind numbers.

Peace of mind

You’re never left alone with tech – we act as an extension of your team.

Tracking that adapts to you

Custom surveys, flexible cadence, and instant updates – all built on AI and expert oversight you can trust

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Verified Decision-Makers,
Precisely Targeted.

Access 800M+ professionals via LinkedIn-authenticated identities and domain validation. Target by role, seniority, function, and company size for precise, repeatable insights.

John Doe
CEO @ Company
Connect
John Doe
CEO @ Company
Connect
John Doe
CEO @ Company
Connect
John Doe
CEO @ Company
Connect
John Doe
CEO @ Company
Connect

How It Works

From setup to storytelling, we make custom research seamless.

Objectives

Define your objectives

We collaborate to set the right goals, audience targets, and cadence. Tracking surveys are tailored to your brand, campaigns, or reputation needs – with flexibility to add custom ad hoc modules at no extra cost

Design

Design & launch your survey

Our researchers handle survey design, programming, and QA. With our AI-powered backend, changes can go live in under 24 hours, and fielding can run at any cadence – always-on, weekly, monthly, or quarterly.

Launch

Collect stable, representative data

Our AI manages quotas, detects fraud, and ensures longitudinal stability so shifts reflect real consumer movement – not sample noise

Results

Access results in real time

Data flows instantly into our tracking dashboard, where built-in analytics (drivers, SWOT, perceptual maps, pricing, concept testing, etc.) make insights actionable on day one

Decisions

Act with confidence

Use AI workflows to surface trends, uncover “why” drivers, and generate toplines, slides, and visualizations on demand. Our consultants are always available for training, interpretation, and storytelling

Proven Frameworks, Expertly Applied.

We integrate the models you already rely on – Jobs to Be Done, Ehrenberg-Bass, and brand equity frameworks – so your tracking is rigorous, comparable, and aligned to industry best practices.

Jobs to Be Done

Uncover the functional and emotional drivers behind customer choices

Ehrenberg-Bass CEPs & Mental Availability

Track brand salience and category entry points

Brand Equity Models

Metrics like uniqueness, salience, relevance, and love to measure long-term brand health.
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Use Cases

Use Cases You Can Track Over Time

From brand to CX to comms, OI makes longitudinal tracking flexible, stable, and fast.

Insights that moves teams forward.

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"Data quality that we trust enough to share with our CEO and Board of Directors. Delivered by a team we love working with!"
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Rachael Clohisy
Brand Manager At Jeni’s Splendid Ice Creams
"Outward Intelligence has transformed our brand health tracking program."
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Smiling woman with wavy light brown hair wearing a black top and a gold chain necklace.
Lauren Governale
Head of Customer Insights & UX Research @ Hims & Hers
“Forget support tickets. I can pick up the phone and talk to a real researcher.”
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Jorge Calvachi
Director of Insights at La-Z-Boy

Market research that
is built for tomorrow

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