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AI + human expertise for
cleaner, faster, more reliable
quantitative research.
cleaner, faster, more reliable
quantitative research.
Corporate Communications
Protect and shape your reputation with credible intelligence
Outward Intelligence helps communications and reputation teams track sentiment, test messages, and understand how key audiences perceive your brand — fast, clearly, and credibly.
Why communications and reputation research matters
Reputation is built one message, one moment, and one audience at a time. Understanding how people react — from opinion leaders to customers — helps you manage risk, sharpen your story, and move with confidence.
Track reputation among key stakeholders
Track trust, advocacy, and other key metrics across priority audiences. Spot shifts early and understand what’s driving them before issues escalate.
Test and refine messages before they go public
Evaluate narratives, campaigns, and executive statements before launch. See how they land across audiences and regions so you can adjust tone and emphasis where needed.
Manage moments that matter
In times of scrutiny or crisis, measure reactions in real time. Understand which messages are working, what concerns are emerging, and how to regain control of the narrative.
Build authority through thought leadership
Commission original, data-driven studies that reinforce your expertise and create credible stories for media, investors, and stakeholders.
Fast, credible insights built for communicators
Outward Intelligence delivers research rigor with the speed and context modern comms teams need — combining AI-powered data collection with expert guidance.
Use Cases
How communications teams use Outward Intelligence
One platform for managing reputation, testing narratives, and informing strategy.
Reputation and issue tracking
Continuously measure sentiment and reputation across internal and external audiences. Identify what’s driving change and where to act.
Message and narrative testing
Pre-test campaigns, executive statements, and announcements with key audiences before going public.
Crisis and reputation management
Track public and stakeholder reactions during critical moments. Monitor how your response is landing and correct in real time.
Thought leadership research
Generate original, data-driven insights that build credibility and support media and public-affairs strategy.
Reach the audiences that influence perception
Outward Intelligence connects you with verified, high-relevance audiences — from media and opinion leaders to professionals, policymakers, and customers.
Relevance
Relevance
We target audiences that align with your communications goals, ensuring every response comes from the people who actually shape opinion.
Verification
Verification
AI and human validation confirm authenticity, seniority, and engagement to ensure quality data.
Representation
Representation
Balanced quotas across industries, regions, and roles make results reflective of your full stakeholder landscape.
End-to-end support for comms and reputation teams
We handle everything from research design to analysis and delivery, so your team can focus on strategy, not logistics.
Step 1
Define goals and audiences.
We align on your key audiences, messages, and success measures.
Step 2
Design and field the study.
Our researchers write the questionnaire, manage data collection, and monitor results in real time.
Step 3
Deliver insights and next steps.
Results appear instantly in your dashboard. We help interpret findings, write memos and white papers, brief leadership, and guide messaging decisions.