Agile Brand Tracking

Measure the ROI of brand marketing

See what’s driving your brand performance and understand which campaigns, messages, and moments are making the biggest impact.

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Why brand tracking matters

Brand tracking isn’t just about measuring awareness. It’s how modern teams connect marketing to growth. The right program helps you plan smarter, measure impact, and tell stronger stories.

Plan with understanding

Use ongoing insights to shape campaign strategy, audience targeting, and creative direction. Identify white space, refine messages, and size opportunities before competitors do.

Measure with meaning

Don’t just track numbers. Understand why they move. See which campaigns or audiences drive performance and which aren’t delivering ROI.

Prove value with context

Turn data into sales and partnership stories. Give commercial teams evidence-backed narratives that strengthen negotiations and prove brand value.

Custom-built brand tracking without the trade-offs

Syndicated tracking is fast but rigid. Legacy research is tailored but slow. Outward Intelligence combines both – custom programs, flexible cadence, and rapid turnaround built around your brand and decision cycle.

Reach exactly who you need, anywhere, in real time

Outward Intelligence uses AI-driven targeting, verified LinkedIn and corporate-domain data, and global panel integrations to build audiences that reflect your real market.

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Diagram showing AI Engine at the center connected to screening types Quality Control, Demographic Screening, Behavioral Screening, Quota Management, Sample Balance, and multiple Candidates.

Validated consumer panels powered by AI

Target verified consumers by behavior, and purchase intent. AI models rebalance segments in real time so every wave reflects the customer

LinkedIn-verified professionals with domain-matched precision

Access authenticated professionals through LinkedIn and corporate-domain validation to confirm role, seniority, and industry.

Global coverage with local precision

Run studies across 50+ countries with AI-driven sampling and regional validation that keep data stable and comparable.

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Reliable brand tracking starts with reliable data

AI validation and intelligent sampling ensure every data point is clean, consistent, and comparable wave to wave.

Stability

AI-monitored stability for credible trends

AI tracks nested quotas, opens and closes cells, adjusts incentives, and rebalances samples in real time to maintain week-over-week consistency.

Data Quality

Multi-signal validation

Structured, unstructured, and biometric signals – from logic checks to mouse movement and typing pattern analysis – identify contradictions, lazy responses, and bots. Only verified human data makes it through.

Expert-led, end-to-end support, not another self-serve tool

Every program is designed, managed, and monitored by our team. We handle the research operations so you can focus on decisions.

Step 1

Define objectives and audience

We work with you to define goals, audiences, and success metrics. Our team translates your questions into a tailored research design aligned with your brand and category.

Step 2

Design, program, and field your survey

We co-develop the questionnaire, writing and refining questions to capture the right data. Then we handle programming, sampling, and AI-monitored fieldwork for clean, consistent results.

Step 3

Share results, guide action, and iterate

We deliver dashboards and toplines that show what’s changing and why. Our analysts stay involved to interpret results, refine questions, and evolve the tracker over time.

Measure the ROI of brand marketing