OI CEO in USA Today on the future of polling — learn more!
AI + human expertise for
cleaner, faster, more reliable
quantitative research.
cleaner, faster, more reliable
quantitative research.
Brand & Marketing
Make every marketing decision smarter, faster
Outward Intelligence helps brand and marketing teams measure performance, test creative, and uncover new opportunities with AI-powered, expert-led research delivered in real time.
Why it matters for brand and marketing teams
Marketing moves fast. To stay ahead, you need research that’s as agile as your campaigns. We deliver actionable insights before launch and while campaigns are live, helping you adjust strategy in real time without sacrificing rigor or reliability.
Build stronger brands
Track brand health and equity across audiences and markets. See how awareness, perception, and preference shift and understand what’s driving change.
Test and track creative performance
Evaluate ads and messages before launch, then measure their effectiveness once live. Monitor impact across channels and audiences so you can optimize creative and spend while the campaign is still running.
Find opportunities for growth
Use category and audience insights to size white space, refine positioning, and uncover new demand spaces that drive brand growth.
Expert-led research, accelerated by AI
Outward Intelligence combines deep research expertise with AI-powered automation. The result is custom research, built for your goals, delivered in real time.
Use Cases
How marketing teams use Outward Intelligence
One platform for understanding, testing, and optimizing your brand’s performance.
Brand tracking
Continuously measure awareness, consideration, and sentiment to see how marketing drives long-term brand growth.
Creative & Message Testing
Test concepts, campaigns, and copy before launch. Learn which ideas and messages drive recall, preference, and intent.
Audience insights
Profile your current and potential customers. Understand behaviors, motivations, and perceptions that shape conversion and loyalty.
Market trends
Spot emerging behaviors and attitudes that signal where your category is heading next.
Quality insights start with the right audience
Outward Intelligence uses verified, representative samples — not generic panels — so your brand decisions reflect the audiences that actually drive your market.
Relevance
Relevance
We recruit audiences that match your real customers and competitive set.
Verification
Verification
AI and human validation confirm every respondent is genuine, attentive, and in-target.
Stability
Stability
Sampling controls ensure representativeness across waves, so trends reflect real movement, not sample drift.
End-to-end partnership, from design to delivery
You get full-service research design and real-time delivery. We handle the details so your team can focus on the decisions that matter.
Step 1
Define goals and scope.
We collaborate with you to identify key questions, audiences, and success metrics.
Step 2
Design and field your study.
Our researchers write the questionnaire, program the survey, and launch fieldwork through AI-powered automation for speed and precision.
Step 3
Deliver results and guide action.
Results stream into your live dashboard. We interpret findings, highlight key implications, and provide recommendations for strategy, innovation, or planning.
