Creative & Message Testing

Test creative that works before it goes live

Evaluate ads, concepts, and messages with real audiences before launch. Identify what resonates, what doesn’t, and why, so your creative performs in-market.

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Why creative testing matters

Creative is one of the biggest drivers of brand and business impact. Testing helps teams make evidence-based decisions about what to produce, how to position it, and where to invest.

Build stronger ideas

Test concepts early to refine strategy, identify white space, and align teams around what will land with the audience.

Reduce risk and waste

Validate creative before spending on media. Learn which executions, messages, and visuals drive recall, preference, and purchase intent.

Learn continuously

Run rapid, repeatable tests across campaigns and creative cycles to understand what’s driving effectiveness over time.

Fast, flexible, rigorous, and built for modern research teams

Outward Intelligence combines advanced survey design, automated fieldwork, and expert guidance. You get the precision of full-service research with the agility to test whenever you need.

Reach representative audiences for every test

Outward Intelligence builds samples that match your market, whether you’re testing consumer creative, professional messaging, or global campaigns.

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B2C

Validated consumer samples built from verified profiles and behavioral data. AI rebalances samples in real time to match your target audience.

B2B

LinkedIn-authenticated professionals and domain-matched business audiences ensure your results come from verified decision-makers.

Global

Conduct studies in 50+ markets with regional translation, cultural calibration, and quota balancing for reliable cross-market comparison.

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Data quality that stands up to scrutiny

AI and human oversight ensure your creative results are credible, repeatable, and defensible.

Stability

AI-monitored stability for credible trends

Our system monitors nested quotas and adjusts sampling in real time to maintain demographic and behavioral consistency across tests.

Data Quality

Multi-signal validation

Structured, unstructured, and biometric signals – from logic checks to mouse movement and typing pattern analysis – identify contradictions, lazy responses, and bots. Only verified human data makes it through.

Expert-led from design to delivery

You work with experienced researchers, not a self-serve interface. We handle everything from questionnaire design to insight delivery.

Step 1

Define your objectives and success metrics.

We help clarify hypotheses, select methodologies, and design the questionnaire.

Step 2

We program, field, and monitor your test

Using automated sampling controls and AI validation. You get updates as data comes in.

Step 3

We analyze results

Identify drivers of performance, and deliver clear recommendations for what to optimize or scale.

Test creative that works before it goes live