Advertising & Campaign Tracking

Track the impact of your advertising in real time

See how campaigns perform across channels and audiences. Measure lift, optimize while live, and prove what’s driving results.

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Why campaign tracking matters

Campaigns move fast, and your measurement should too. Tracking before, during, and after each flight gives you visibility into what’s working, what’s not, and where to adjust spend.

Connect creative to outcomes

Link awareness, perception, and intent metrics to actual campaign exposure. Understand how creative, placement, and frequency shape brand and business performance.

Optimize while in market

Get fresh reads throughout the campaign. Make creative, media, and audience adjustments while there’s still time to make an impact.

Prove impact with confidence

Use verified exposure and clean controls to isolate lift. Show teams and partners where campaigns are driving measurable change.

Agile, reliable tracking built for modern media

Outward Intelligence combines expert-led research with real-time data infrastructure. You get the rigor of traditional tracking with the speed and flexibility of modern measurement.

Reach the audiences that reflect your media plan

Outward Intelligence matches your targeting strategy with verified consumers and professionals in every major market.

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B2C

Validated consumer panels with demographic and behavioral controls. AI rebalances samples in real time for consistent representation.

B2B

LinkedIn-verified and domain-matched professionals ensure responses from real decision-makers.

Global

Track campaigns in over 50 countries with local translation, quota balancing, and cultural calibration for cross-market comparability.

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Reliable data from the right audiences

We focus on quality at the source — making sure every respondent is relevant, verified, and representative of your target audience.

Relevance

AI-monitored stability for credible trends

Our system monitors nested quotas and adjusts sampling in real time to maintain demographic and behavioral consistency across tests.

Verification

Multi-signal validation

Structured, unstructured, and biometric signals – from logic checks to mouse movement and typing pattern analysis – identify contradictions, lazy responses, and bots.

Stability

AI-monitored stability for credible trends

Our system monitors nested quotas and adjusts sampling in real time to maintain demographic and behavioral consistency across tests.

Expert-led from design to delivery

Our researchers handle every step — from setup to insights — so you can stay focused on strategy and decision-making.

Step 1

Define campaign goals, audiences, and KPIs.

We align measurement design with your media plan and data availability.

Step 2

Program and field.

We collect survey and pixel-based exposure data in real time, blending passive and active inputs.

Step 3

Analyze and advise.

We isolate lift, explain the drivers, and deliver actionable insights for optimizing creative, spend, and next-wave planning.

Track the impact of your advertising in real time