How GLP-1 Medications Are Revolutionizing Food Consumption Patterns

Fascinating data on how GLP-1 medications are transforming eating habits. The numbers tell a compelling story about the future of food consumption among GLP-1 Users:

-Sweet treats take the biggest hit: 56% of GLP-1 users report eating less pre-packaged sweet baked goods, with similar declines across candy, cookies, and ice cream.

-The protein pivot is real: 35% of users are consuming more lean proteins like chicken and fish - the highest increase among all food categories.

-Vegetables and leafy greens surge: 33% report eating more vegetables, while 35% increased their leafy green consumption.

-Coffee consumption remains steady or increases: 54% report no change in coffee habits, with nearly 10% actually drinking more coffee.

-These findings have massive implications for food brands and retailers. As GLP-1 adoption continues to accelerate, we're witnessing a fundamental shift in consumer preferences toward nutrient-dense, whole foods.

-For CPG companies, the message is clear: innovate toward healthier options or risk being left behind in the GLP-1 era. The brands that will thrive are those developing protein-forward, vegetable-rich offerings that align with these emerging consumption patterns.