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The Outward Perspective

Fresh thinking on research, AI, and human insight. Articles, research notes, and ideas on the future of quantitative research.

Data Quality

7 mins

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Staying Ahead of the AI Fraud Arms Race

Learn about advanced AI fraud prevention strategies in survey research, from honey pot questions to behavioral biometrics.

Brian Tatum

August 11, 2025

Featured Insights

Technology & AI

7 mins

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How AI is Revolutionizing Every Stage of the Market Research Lifecycle

Learn how AI enhances survey creation, fielding operations, fraud detection, and data analysis in modern market research. Real-world applications and benefits.

The Right AI Mindset: It's Not About Replacing Human Thinking

Why the future of AI belongs to experts who can frame problems and guide algorithms.Insights from a conversation with Daryl Morey and MIT's Sendhil Mullainathan

The High Stakes of Rebranding: Lessons from HBO's Latest Move

Outward Intelligence data reveals the risks and opportunities in HBO's rebranding strategy. Read our analysis on protecting brand equity during major transition

Amir Kanpurwala

June 9, 2025

More from Outward Intelligence

Curated perspectives and standout research shaping the future of quantitative insight.

Research & Insights

7 mins

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How GLP-1 Medications Are Revolutionizing Food Consumption Patterns

Research shows GLP-1 medication users are eating less sugar, more protein and vegetables. See the data on how these drugs are transforming food consumption.

Lunchly: Roasted on Social, Eaten Up by Consumers

Research reveals the disconnect between social media criticism and broader public perception of Lunchly, the influencer-backed lunch kit brand.

How GLP-1 Medications Are Revolutionizing Food Consumption Patterns

Research shows GLP-1 medication users are eating less sugar, more protein and vegetables. See the data on how these drugs are transforming food consumption.

Lunchly: Roasted on Social, Eaten Up by Consumers

Research reveals the disconnect between social media criticism and broader public perception of Lunchly, the influencer-backed lunch kit brand.

Amir Kanpurwala

October 4, 2024

Industry Insights

7 mins

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The Right AI Mindset: It's Not About Replacing Human Thinking

Why the future of AI belongs to experts who can frame problems and guide algorithms.Insights from a conversation with Daryl Morey and MIT's Sendhil Mullainathan

The High Stakes of Rebranding: Lessons from HBO's Latest Move

Outward Intelligence data reveals the risks and opportunities in HBO's rebranding strategy. Read our analysis on protecting brand equity during major transition

How AI is Revolutionizing Every Stage of the Market Research Lifecycle

Learn how AI enhances survey creation, fielding operations, fraud detection, and data analysis in modern market research. Real-world applications and benefits.