Expert perspectives on brand tracking, market research, and AI-powered insights
From survey design to insight generation, discover how AI transforms traditional market research into a powerful, automated intelligence engine.
Reflections on a conversation about AI's true potential - not to replicate human thought, but to expand our capabilities through expert guidance.
Our analysis in TV Tech explores how HBO's rebranding decision highlights the delicate balance between innovation and preserving brand equity.
New data reveals dramatic shifts in eating habits among GLP-1 users, with major implications for food brands and retailers.
Despite harsh social media criticism, new research reveals surprisingly positive consumer reception for the influencer-backed lunch kit brand.