A Dashboard Built for Insight, Not Just Output
Built by researchers and former clients who know how research gets used. This isn't about describing data - it's about connecting dots, surfacing drivers, and delivering real analysis through dynamic visuals and AI-guided workflows.
Plan Smarter. Focus Faster.
AI-powered insights to guide strategy, targeting, and brand growth.
Diagnose & Act
Connect the dots across data to uncover what's working, what's broken, and what to do next.
- What's really moving our brand - and why?
- How effective was the campaign - and how do we improve the next one?
- Where are we vulnerable to churn or switching?
- What signals matter—and what's just noise?
Say goodbye to 200 slide Power Point decks and unwieldy Excel files. Dynamically slice, dice, and share.
Drivers Analysis
Built-in Shapely regression model to quantify the relative importance of various attributes on KPIs across key audiences.
Statistical Significance Testing
All visualizations, tables, and workflows include built-in statistical significance testing. Significance level can be set by an individual user at 80, 90, 95, 99 percent confidence levels and to display for configurable sample sizes.
Export Visualizations
Visualizations can be exported to live pptx charts or excel files. Banners with stat testing are also available in platform.
Algorithmic Open-end Auto-Coding
Unaided awareness is auto-coded using NLP algorithms and instantly summarized in-platform. Verbatims for all open-ended questions can be accessed, filtered, searched, and exported via platform in real-time.
Banners
Data can be summarized to quickly evaluate multiple brands across a variety of audiences using interactive cross tab functionality. Banners includes built in statistical significance calculator and results can be exported to excel.
Filtering/Segments
Create custom filters on the fly or import typing tools to instantly access data by propriatary segments
