The Trust Gap in Polling and How to Close It

The article explores how artificial intelligence is beginning to transform the world of political and market polling — and why that matters for research, campaigns, and public opinion.

AI-assisted polling is still in its early stages, but companies are experimenting with ways to use AI across the entire research process — from drafting survey questions to segmenting data and generating insights faster than traditional methods.

In an interview with Campaigns & Elections, Amir Kanpurwala, co-founder of Outward Intelligence and veteran pollster, described AI as the next evolution in how polling is conducted. He argues the technology can help reduce bias in question design, improve representativeness, and deliver results in hours instead of weeks.

But there are risks. AI bots and agents could skew data if they participate in surveys, potentially eroding trust in polling as an institution. There’s also the broader concern that automation may lead to job losses within the industry as AI takes on more tasks.

Despite these challenges, proponents see real upside: polling could become cheaper, faster, and more responsive to changing opinions — giving organizations and campaigns timely insights that were once impractical.

See full article here.

https://digitalcontentnext.org/blog/2025/10/14/the-trust-gap-in-polling-and-how-to-close-it/

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