Fads vs. Trends: Why Brands Need to Stop Chasing Fads and Start Trendspotting

Outward Intelligence CEO Will Johnson discusses the strengths and limits of AI in trendspotting and why brands must separate real trends from noise.

Research & Insights
March 20, 2026

Ready to turn insights
into action?

Experience how AI and expert research combine for cleaner, faster, more reliable insights.

Request a demoCircular grid pattern of evenly spaced small white dots on a black background, forming a halftone effect.

Related Insights

Research & Insights
7 mins
read

Polling In 2026: What To Expect From AI Research

Outward Intelligence CEO Will Johnson explores how AI is transforming polling and what it means for the future of research.

This is some text inside of a div block.
May 18, 2026
Research & Insights
7 mins
read

Trump’s War in Iran is Causing a Modern Crisis of Confidence

Using Outward Intelligence data, CEO Will Johnson examines how the Iran conflict is fueling a broader crisis of confidence in America

This is some text inside of a div block.
April 28, 2026
Research & Insights
7 mins
read

AI Won’t Replace Research. It Will Elevate the Good, Expose the Bad

Outward Intelligence research shows AI will strengthen good research and expose weak methodologies.

This is some text inside of a div block.
February 20, 2026

Market research that
is built for tomorrow

Request a demo
Circular grid pattern of evenly spaced small white dots on a black background, forming a halftone effect.
AI + human expertise for
cleaner, faster, more reliable
quantitative research.
Platform
TrackingAd-hoc Research
Solutions
By Team
Brand & MarketingCX & LoyaltyCorporate Comms
By Use Case
Brand HealthCreative & Message TestingAdvertising & Campaign TrackingCustom Research
Our Company
About usMediaContact
© 2026 Outward Intelligence. All Rights Reserved.